ITWorld: App Store grows, but apps are seldom used

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"iPhone users have short attention spans.

At least that's the conclusion from data collected by Pinch Media, a company that helps developers track the use of their iPhone applications.

Pinch found that of the users who download free applications from the App Store, only 20 percent use the app the next day, and far fewer do as the days pass. For paid applications, the return rate is only slightly better: 30 percent of people use the application the day after they buy it. The drop-off rate for paid applications is about as steep as for free applications after the first day."

For more: app-store-grows-apps-are-seldom-used

My take: I regularly use the apps that give me enjoyment or are useful. Having a full time job means not sitting around 10 hours a day playing with my iPhone.

Apps that help my productivity, or help me build relationships, I use daily.

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